As we discussed in our previous blog, personal branding has become a crucial component of success. We’ve known for years that brands benefit exponentially from having powerful and recognizable brands (hello McDonalds, Target!), but only recently has the world been tapping into the power of personal branding.
We suggested beginning your personal brand refresh with an updated image or headshot, which all of us as Silver Spur have done–so what’s next?
While there are countless ways we could work on our personal brands IRL (in real life), we suggest starting online. When applying for a new job, what is the first thing your potential employer does? After looking at your resume and cover letter, they will likely examine your LinkedIn and other public social channels to find out what you are really like.
Here are 5 things we think are helpful when you set out to redefine your personal brand online:
1. Keep it Professional: There was a time and a place for posting compromising photos on Facebook, and that was in college. If you are looking to use your social platforms to network and build your professional career, it is probably a good idea to clean up (or untag) some of those embarrassing photos so you can put your best foot forward. Of course it’s still important to share cute family photos and lots of pictures of your dog, but it is crucial to keep in mind what kind of online persona you want to display.
2. Pick Your Platform(s): Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube…it’s impossible to keep up with them all. We suggest picking 1-3 of your favorite platforms to focus your time and energy on.
3. Decide What to Share: Will you be posting articles about your company on LinkedIn, photos of your family on Facebook and featuring your dog on Snapchat? You don’t have to be super strict with yourself on this one, but it is important to define the purpose each platform will serve you.
4. Post Consistently: This may be the most important one yet (and something we all could improve on!). With ever-changing algorithms and a seemingly endless supply of content out there, the only proven way to break through the noise is to post on a regular basis. However, we aren’t suggesting to post just to post–it is important that your content is interesting and engaging, which brings us to our final point:
5. Be Real: We know it sounds cliche and everyone says it–but it is so obvious when someone is being inauthentic online. We can’t stress enough the importance of having an original voice and engaging thoughts–this will help to build your personal brand like nothing else.
Well, what are you waiting for/ There is no better time than now to dive in, revamp your social channels and start defining your personal brand!
Do you have any other suggestions about how to update your social profiles to reflect your brand? We’d love to hear your thoughts in the comment section below!
Ride for the brand,
Facebook: Silver Spur Marketing