Celebrities and brands have gone hand-in-hand for quite some time. From Wheaties to Pantene Pro V, the world of celebrity endorsements has seen some changes. Some of the more notable celebrity brand endorsements currently include Matthew McConaughey driving his Lincoln MKC and Jennifer Garner and her Capital One airline rewards.
Then there are the product placement endorsements, like Jennifer Aniston’s long-running agreement with Smart Water, where she carries around sponsored bottles so that the paparazzi will photograph her with the brand.
With advertisements and product placements, the nature of the celebrity-brand relationship is obvious, and the audience knows the celebrity may or may not actually use what they are promoting. But what about celebrities at charity events?
For example, at this year’s Race to Erase MS Gala, KISS performed. The event raised over $1.6 million and hosted an array of stars like Larry King and Carmen Electra. At nonprofit events like this, the presence of celebrities helps to build awareness and also legitimize the cause. In turn, celebrities like KISS get to build their personal brand and show their dedication for a good cause.
Celebrities and charitable events have been on our minds recently because of Barbara Davis’ Carousel of Hope Luncheon that we recently attended. Jane Fonda, Sidney Poitier, Sherry Lansing and David Foster will be honored at this year’s Carousel of Hope Ball, which benefits Davis’ foundation for treating diabetes patients. The luncheon was nothing short of glamorous and as The Hollywood Reporter said, Barbara’s ball has become a, “Hollywood Staple.” It’s truly amazing to see so many celebrities rally behind a cause, and we are looking forward to the ball in October.
More to come on celebrities and endorsements! Tell us what you think in the comment section below.
Ride for the Brand,