Coachella may have come and gone, but a few things have stuck with us. What were the biggest take-aways? Well–great music and food aside–Silver Spur was blown away by the creative marketing we saw there! Here is our list of top 5 stand-out brands:
1. SiriusXM: Coachella Live Broadcast
Before we were physically at the venue, we were able to experience everything as it happened from the car. As the exclusive broadcaster of the festival, SiriusXM had us as a captive audience. By associating their brand with the festival they were able to tap into a very specific, but dedicated audience.
2. REVOLVE: Pool Party
Here is a funny realization we had…you don’t even need Coachella tickets! We would have been perfectly happy hanging by this pool all week. The resorts did an amazing job of entertaining their guests…usually with the help of retailers. This REVOLVE party was “the hottest party in the desert!” These parties are a great example of Experiential Marketing–they enabled their guests to have a truly spectacular experience that they will later associate with the host brand.
3. Calvin Klein: 3-day desert “brand experience”
…need we say more?
The brand hosted a 3-day event in Palm Springs with music, food, fitness, fashion and art all for the sake of an “immersive lifestyle experience.” If that doesn’t redefine experiential marketing–we don’t know what would!
4. Uber: Festival transportation
This year Uber improved its festival service by reserving dedicated uber lanes to create a seamless pickup and dropoff. Uber also made it possible for a lucky few to take UberCHOPPER to the event. For a mere $4,000 for you and your five friends, you could have flown from LA to Coachella and arrived just like the stars.
5. Instagram: Coachella Video Channel
If it hasn’t been obvious already, Coachella was a millennial-dominated event. And what do millennial’s love more than sharing their experiences with their friends and family on social media? …sharing their experiences with EVERYONE! Instagram launched a Coachella video channel so that everyone could enjoy the experience through their phones. If it’s not on insta, then it didn’t happen…right?
Until next time…
Ride (or party) for the Brand.