Branding your event with the same strategy as building a new company and create a budget that supports your objectives
Building a brand for any new start-up or business is crucial to the success and long-term equity you build in your brand. Create it, brand it and market it as you would with the launch of a new company. Equally important is launching a brand for a non-profit and newly launched fundraiser. Our team launched the branding, identity and website development for Urban Nights www.urbannightsdenver.org which is a multi-sensory high-profile outdoor fashion show. Urban Nights features over twenty designers most are all sourced locally in the Denver metro area.
Our goal with every project is to ensure cohesive branding and marketing elements for each project. These elements range from the design of the social pages to push cards and a direct mail postcard sent out to potential high-end donors. Silver Spur also created a sponsorship deck for which includes traction opportunities for participation brands to assist with the marketing objectives of corporate sponsors.
Here are some successful event marketing websites we think are strategic and successful:
Video Marketing Non-Profit Events
Creating a compelling visual story enables your brand’s message to come to life in a powerful way. Marketing extends beyond static advertising into the world of motion graphics. Digital video production will help you reach a global audience, leading to stronger brand presence. From production to delivery, we want to create your online video and bring your brand’s story to life.
Our latest video marketing project:
Silver Spur recently created this video for the launch of the 2015 Biennial of the Americas www.biennialoftheamericas.org The video was also translated into Spanish.
While many non-profits understand the value of having a high-profile identity created for their branding and events many organizations forsake the long-term benefits with a short-term vision and often suffer from the lack of vision needed to achieve high-level success. Build equity in your brand development early in the game and reap long-term results with high-level corporate sponsors and donors looking for an equal partnership in their marketing efforts. It is often said ‘Water seeks its own level’ and you can raise the levy with professional branding strategies. Why not for it – aim high.