Building a brand for any new start-up or business is crucial to the success and long-term equity you build in your brand. Equally important is launching a brand for a non-profit and newly launched fundraiser. Our team recently launched the branding and website development for Urban Nights which is a multi-sensory high-profile outdoor fashion show. Urban Nights will feature over thirty designers and will host headliner entertainment featuring Grammy nominated and Broadway star Deborah Cox who recently performed in the musical Jekyll and Hyde.
Our goal with every project is to ensure cohesive branding and marketing elements for each project. These elements range from the design of the social pages to push cards and a direct mail postcard sent out to potential high-end donors. Silver Spur also created a sponsorship deck for which includes traction opportunities for participation with corporate brands to assist with the marketing objectives of corporate sponsors.
While many non-profits understand the value of having a high-profile identity created for their branding and events many organizations forsake the long-term benefits with a short-term vision and often suffer from the lack of vision needed to achieve high-level success. Build equity in your brand development early in the game and reap long-term results with high-level corporate sponsors and donors looking for an equal partnership in their marketing efforts. It is often said ‘Water seeks its own level’ and you can raise the levy with professional branding strategies. Why not go for it and aim high.