Are you planning on watching the Oscars tonight? We love being reminded of the great movies that have debuted in the last year. There is a lot of buzz surrounding the original piece that the “Let it Go” songwriters composed for Neil Patrick Harris to perform. It will also be interesting to see how original films such as Boyhood and Birdman will do. And of course, the never-ending debate on whether the “fake baby” in American Sniper will prevent the film from winning awards.
Additionally, we are excited to see how businesses utilize the night for publicity. Not only is the night great exposure for films and actors, but also for the various businesses that choose to enter the digital conversation. Do you remember Ellen’s viral selfie from last year’s Oscars? Believe it or not, that was a brilliant PR stunt for Samsung to advertise the Galaxy Note 3. Brands have become experts at navigating multiple outlets in conjunction with the Oscars.
While many brands choose the more traditional route of buying commercial spots, other brands cannot afford a 30-second spot for $2 million. As we saw last year, the conversation continues online through social media outlets such as twitter. Oscar nominees have already been creating buzz via twitter and, if brands are smart, they can enter themselves into the conversation just like Samson did last year.
So while we are excited to see what movies and actors win awards tonight, we are also looking forward to seeing what brands “win” the PR spotlight.