Over the past few months, brands’ political decisions have been in the spotlight like never before. Some companies are presented with the pivotal decision to either take a stand or fly under the radar. Others have been thrust into the middle of sticky situations because of stances they have taken or their association with politically […]

Public relations professionals typically spend their days doing one of two things: forming relationships with the media and pitching them ideas, or strategically responding to “bad press”. The past week has provided the perfect case study for the question that keeps us PR professionals up at night; is “bad” press better than no press? We […]