Each year, NFC Champions and the top NFL players attend the headquarters of the World Champion Denver Broncos at Dove Valley. This facility hosts practices for summer training camp. There, at Dove Valley, teams brainstorm new plays, establish a season game plan and focus on the goals they set out to achieve. The successes the Broncos and other NFL teams experience throughout the season are a direct result of the hard work, coordination and preparation during training camp.
Getting your brand recognized and known in your desired market requires the same strategy, goal setting and training that Super Bowl champions apply months before the regular season starts. Successful branding means everyone on the team operates from a coordinated game plan.
The plays that NFL teams develop during training camp are recorded in what is known in football as a “play book”. For businesses, establishing a goal, such as getting noticed, starts of creating building a successful brand. In the same way a quarterback plays a vital part of the successful completion of a football play, proper brand planning, research and development of a thoughtful strategy, ensures a successful brand “play book” produces results.
Ask yourself:
How will you distinguish your brand and the benefits you offer your audience?
What makes you better than your competitors?
What will it take to make your company, product or service known in your target market?
Is your whole team engaged and passionate about the mission you are serving?”
Branding, like champions, takes practice and training in order to stand at the top when the play clock is winding down.
At Silver Spur we are hear to help you achieve your goals and make you a champion!
-SSM
cc: Image provided by Rant Sports.
